Thursday, September 9, 2010
Cache' Connections Has Become Contagious?
I often laugh at ourselves when thinking back to the planning stages of Cache' Connections. We were so caught up in getting the structure and website formed, that we almost forgot about how we were going to get the word out there... oops, just a small oversight. Well, we have found several ways to market to our "driest tinder" (Christian singles), but we've found there is no more effective campaign than word-of-mouth. Viral marketing is defined as a video, image or text spread by "word of mouth" on the internet or by e-mail for humorous, political or marketing purposes. In other words, your "peeps" are doing the advertising for you. Call it the "easy button" if you will. Kim and Linda always say, "WE LIKE THE EASY BUTTON," not because we're lazy, but because we've worked so hard to get where we are today.
The good news is that as we are growing and becoming more well known among Christian singles, the viral campaign is increasing also. We're not quite sure if it's that people enjoy being matchmakers or that they are really embracing what this ministry is about. It's probably a combination of both, but thank you to everyone who is helping spread the word.
So, keep all this in mind and stay tuned as we are cooking up an exciting new idea that will increase the word of mouth campaign. We can't break the news yet, but here's just a couple of hints: video camera, visuals, singles and a contest. Any ideas? I don't think anybody will be able to resist tuning into this one :)