Monday, March 15, 2010

Why Do We Have To Pay For Membership?

This question has been brought up a few times and we understand why people might wonder why there should be a charge to join a website such as Cache' Connections. We have often talked about how we wish we could just provide this service for free to everyone if we were independently wealthy. Unfortunately, there are a lot of costs and time that go into the business of connecting Christian singles. Otherwise, Linda and I would be spending our days on the beach instead of hammering away at the office each day and then spending a good portion of our weekends at events or on the computer. So, if you're wondering, here's just a small sample of the type of expenditures necessary to keep this Cache' biz rolling:

*The Cache' Connections website is a custom-made website and database that cost as much as some people pay for their house. This cost was funded by us personally and has yet to be repaid.

*Linda and Kim both gave up their full time jobs to devote each and every day to expanding the business. Not only do we contact churches and organize the events, but we carry on the day-to-day duties of customer service, website updates, managing the administration area of the website, ordering fliers for events, paperwork and everything else involved in running a business. And must we mention that we are always brainstorming for new ideas to break into new markets or coming up with new ways to do everything better than the day before.

*Marketing is huge! One of our biggest expenditures is spent on getting the word out. A large part of our marketing is based around events through making phone calls, placements on event calendars, Facebook marketing, radio promotions... the list goes on and on! Needless to say, most of these items cost money, although we work hard in putting every dollar to work as cleverly as possible.

So, there are many days that we have both wondered why we gave up an easier job with a steady paycheck. But we know God has put us here for a reason and a mission. And He continues to confirm and encourage us along the way, so we continue to look ahead in faith to what He has in store. We have been told it can take up to 3-5 years to see a profit when starting a new business...we're looking forward to that day!

By the way, today is the last day to enjoy two weeks for just 99 cents ... or "until married" for just $149.95. Check out the subscription page for promo codes on "The Long and Short of It Sale."


1 comment:

Liefde said...

I think people have to realize that it costs money to keep a feature rich site up and running. Yes, there are free sites, but they are often filled with ads or the owner is just starting out and doesn't have any members yet.

You get what you pay for.