Cache' Connections Live! Tomorrow

Things are coming together and we're packed up and ready to take off for Naperville for a much anticipated event. Things have come together pretty smoothly, but as always we struggle with how to get the word out. Christian singles are an elusive group to reach. We have found that typical marketing avenues such as print and radio do not bring enough sign ups to justify the high cost. So, we have had to "pull out all the stops" to bring recognition to this event within our means. We thought we've done a pretty good job though - by obtaining free liners on WMBI and WYLL radio (a big thank you to these stations!), placing the event on several event calendars in the Chicago area, and sending hundred of emails. Also, we are really excited that Cache' Connections and the event will be featured in the Faith section of the Naperville Sun tomorrow. Our main campaign though has been making personal phone calls to hundreds of people who have come to previous events. We have found that the personal contact can be the most beneficial campaign of all. It is a time-consuming, energy absorbing endeavor, but overall most people are pleased to receive a call.

So, after doing everything within our means and budget, we were pretty discouraged that the sign-ups have been minimal.... until tonight! As the cut-off was 8:00 p.m. CST, guess what? Yep, here they come, right up until the last minute. It's still hard to tell if we will have 150 or 300+, we're pretty relieved that it seems to be coming together as a well-attended event.

Hope to see you there:)