Another Elusive Puzzle Piece Is Found?

As we look back over the last 2 1/2 years of getting this business up and running we often comment how it's coming together like a huge puzzle with many pieces. We have definitely seen our share of setbacks and triumphs... you know when you think you've found that piece you've been searching for and put in place only to find it doesn't fit afterall, or on the flip side when a piece fits in perfectly and the world is good again (at least for a few minutes or two).

The elusive puzzle piece for us has always been - how to market this business. Finding Christian singles is not an easy campaign. It is such a specified niche and they are hard to reach in one place. We found that Christian radio isn't all that great of outcome compared to the enormous costs, especially in the bigger cities. But, we know the one place we can pinpoint is churches. Ahhh... but how do we get the churches to embrace something so "out of the box" and risky?... especially a service that has somewhat of a stigma attached because of the crazy stuff that's going on out there with the secular sites.

Well, we might have received our answer this week. We were speaking with Keith Langland, singles pastor from First Baptist Atlanta, about how to market the next event and it came to me. Why don't we invite area Atlanta pastors for a networking luncheon, not only to connect with other singles leaders, but to tell them about the upcoming event on Oct. 2nd. Along with hearing about the event and the request to promote the Dating Game to their singles groups, they will meet us face-to-face and learn about Cache' Connections and understand how we are helping Christian singles connect under biblical principles and support.

The invitations went out the end of last week and I believe Pastor Keith has already received a few accepted replies. We would greatly appreciate your prayers that this is a successful effort and a campaign that we can use in the future.

Have a blessed Sunday!

Kim