Sunday, March 30, 2008

Why the Name Cache'?


Many people have asked how we came up with the name. Well, it went something like this. We wanted something short and snappy, not long and sappy. For any of you who have tried to find such a clever name in this large e-world of ours, you can relate. You have to check corporate names with your state, URL listings, and do a general Internet search to see what other companies might be using that name. That pretty much took every option out of the English language. So, we did what any other red-blooded Americans would do... we looked to the French language. We wanted to find a word that means "hidden treasure," because we feel that the single Christian is somewhat like a hidden treasure that has to be sought out. (See also parable of the hidden treasure in Matthew 13:44.) So guess what we found? Cache'. Has a nice ring to it, don't you think?

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