Saturday, December 20, 2008

2008 in Review


Is anyone as stunned as we are to see that 2008 is nearly over? We thought we'd take a look back and review what God has done in and through Cache' Connections.

Early 2008 we were still using our original website, which was more of a personalized
matchmaking system. However, behind the scenes we were working on our business plan and with the web contractors as they were custom-building the site that you now see. This change came after we received some national attention after an article was published in the Peoria Journal Star in the Fall of 2007. This article hit some national news lines and we started getting calls and emails from around the world, stating what a much-needed service this is for Christian singles. We knew that we needed to restructure to be able to 1) be more affordable and 2) handle many more members.

We are so thankful for the many advisers along the way: legal, financial, marketing,
relationship and business experts that God placed in our path to share their knowledge with us. The snowy weather we are now experiencing is almost too reminiscent of our trek to New York City in February 2008 to make a pitch to investors. Talk about an adventure bathed in prayer!

Our new website launched on 5/20/08 in Rockford, Illinois with the generous help of Salem Communications, WQFL and radio DJ Johnny V, who was our Single of the Month. The Single Spotlight Contest ran for three months and was a lot of fun. However, we felt that God was closing the door on that particular strategy.

As we worked with different Christian radio stations, we soon found out that radio alone was not enough to reach our target audience. It seemed that everywhere we went, we were told to "call the churches." So, brave and mighty warriors that we are, that is what we did. We began by inviting some Peoria-area pastors to a round table discussion to address how Cache' Connections can come together with the Church to fill the gap for Christian singles. It seemed that overall the pastors were pleasantly surprised and delighted that we came to them for wisdom, guidance and partnership.

We are finding that many pastors and churches are willing to help promote Cache' Connections' services and events to their singles population. There seems to be a general consensus that singles are an under-served segment of the Church. Many pastors are somewhat relieved to have a dating service that they can now recommend. We have spoken to several church leaders about the possibility of coming together to host a singles event. We had our first Cache' Connections Live! event in Naperville on 11/14/08. With the help of WMBI and Calvary Church, we had over 400 singles in attendance! We are now booking events for next year, beginning in

Peoria (Richwoods Christian) on 1/30/09, followed by Orland Park (Parkview Christian) on 2/13/09. We have been invited to participate in a singles event that The Chapel is hosting on 4/3/09, and Calvary Church has invited us back on 4/24/09. Discussions are underway with a large church in Northwest Indiana for a possible event in March. We are working our way around the general Chicago area and will expand from there as the Lord allows.

Large events are one thing; small, intimate gatherings may be more your style. Our first Cache' Quick Introductions (speed dating) event was on 12/2/08. We had a wonderful group of people who enjoyed meeting several other committed Christians within their age group. Our New Year's Eve party will be another great opportunity to spend time getting to know other Christian singles - members and non-members. Stay tuned for more connection parties to come!

We must not forget the connections! Just today a new member told me he was quite pleased with the quality of our members, compared to one of our competitors. We have heard of many members who are connecting over the messaging system, telephone, coffee and dinner. We are very excited to see our dreams become a reality after so much hard work and sacrifice. Please let us know if you have met someone special through Cache' Connections, and we will pray for you.

Friends, we count it a privilege and pleasure to work with you in this area that is so dear to your heart. Together, let's look forward to great things in store for 2009!

Romans 15:13 May the God of hope fill you with all joy and peace as you trust in him, so that you may overflow with hope by the power of the Holy Spirit.

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